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Marketing with Hubs

by Paul

You may recall my post very recently on First Page of Google Guaranteed. It’s only been a few days since the post but I thought I would check out where it appeared on a search for “first page of Google” (the answer – nowhere – yet!). However I did come across an interesting Hub on the first page. Its topic was “How I got my hub to be on Google’s first page” – no empty talk here!

I think I have very similar thoughts to the author, Mark Knowles, about the problem of garbage on the internet. His hub is well worth a read.

I hope Mark doesn’t mind, I pasted his summary of the principles of effective hub authoring:

  • A minimum of 1500 words, of your own, purely original writing
  • A minimum of 3 relevant video capsules (YouTube or Google)
  • A minimum of 5 relevant non-copyrighted images
  • At least 10 relevant, helpful links to other sources, each with your own 30-50 word description
  • A news capsule (or highly-relevant RSS feed), or eBay Capsule if your topic is product-related
  • 15 relevant tags, including 2-3 common misspellings or spelling variants (if any)
  • Maximum 150 word succinct description of the utility of your Flagship Hub in the Summary Text (uncheck the Calculate Summary Automatically box)
  • Excellent thematic and aesthetic organization – please use the Capsule Ordering setup to the right (or something similar) when laying out your Hub—trust us, it will look great when you enter all the content.

I have to confess that my hubs have not met these criteria – too busy getting content into other places. A reminder to myself that focus is the key to success.

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