I have read so many forum posts over the last few weeks about generating backlinks and there seems to be too much focus on generating backlinks purely for search engine positioning (SERPs).
That is not to say that generating backlinks for SERPs is not important – however, I think it would be more effective if the starting point was not, “How many backlinks can I get” but instead was “Where can I place a link that a human being might actually click on it.”
In other words, if the primary reason for placing the link is to generate traffic, the SERPs will take care of itself. Why? Because the types of places that will get the most clicks are the same places that rate highly in search engines. In other words, don’t spend time chasing links in directories and anonymous scuttle and pligg sites – instead, spend time seeking our the places where your potential customers may browse.
There is an additional benefit to this approach too – you may actually find some useful sites!
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