If you ever visit any of the article sites and search for an article on virtually any topic, the chances are you will be swamped with articles – many of which appear to be saying pretty much the same thing. How many articles do we actually need with “5 Top Tips for Saving Money” or “Secrets of Top Chefs”.
The problem is, there is no way to distinguish quality from dross. Since so much of search technology is based on keywords, the article that is likely to appear at the top will be the one that has the best keyword optimization or whose author has got most of his mates to vote for it.
I haven’t got a solution for this but it does make me wonder how Google will distinguish quality in the future. I can’t believe that it isn’t working hard on overcoming the reliance on keyword optimization and backlinking, both of which are easy prey to self-promotion.
In the meantime, keep sending in those articles, but don’t expect it to last forever.
I created a hub on this topic: article marketing rules.
Technorati Tags: article marketing, internet marketing, seo
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