Well the answer is: “Yes” and “No”! But you knew that already …
Here is a very short video from Matt Cutts of Google explaining that:
- Google ignores the “Keywords” metatag
- Google uses the “Description” metatag
Here is an article from Harvard Business:
Understanding Users of Social Networks — HBS Working Knowledge
“For one thing, findings show that people don’t click through on advertising on social networks. “A good analogy is to imagine sitting at a table with friends when a stranger pulls up a chair, sits down, and tries to sell you something while you are talking to your friends. You will not get far with a strategy like this.”Well worth having a look at the rest of the article – based on serious research rather than “here’s my next great idea to make a million”
